California Travel

  1. Home
  2. Travel
  3. California Travel

Joseph Schmidt Confections

San Francisco Chocolate Maker

By Betsy Malloy, About.com

chocolate hearts

Joseph Schmidt Chocolate Hearts

© Betsy Malloy 2001
When Joseph Schmidt talks about his chocolate, he says with pride "It's what I was born to do". In the 1980s, he started experimenting with chocolate in his kitchen and today his company produces over 200,000 chocolate Easter bunnies and 10 million chocolate truffles a year.

Every one of his creations is a work of art - glistening chocolate, beautifully decorated and packaged in equally beautiful containers. Tender loving care is evident everywhere and Schmidt says it's the ingredient that makes the chocolates so beautiful.

Schmidt's signature product is the egg-shaped truffle, but his real genius is in shaping chocolate in ways mere mortals would never dream of. One of his signature creations is the chocolate bowl. Glistening white chocolate layered inside dark, airbrushed with heart-shaped designs, they look more like fine porcelain than something edible.

When people first see Schmidt's rather large truffles, they often comment that they're too big, but after one bite they find them so delicious that they ask for three more. In fact, the only thing better than the beauty of these confections is their taste. When someone comments that the chocolates are too beautiful to eat, Schmidt responds: "Don't be afraid" and to that I add but one word "enjoy!"

Schmidt has two retail stores, one at 3489 16th Street in San Francisco and the other in San Jose's Santana Row. The rest of his creations are sold through high end department stores such as Macy's and Nieman-Marcus. You can also buy the chocolates online.

More Chocolate in San Francisco: Scharffenberger | XOX Truffles | More Great Chocolate Shops

Explore California Travel

About.com Special Features

California Travel

  1. Home
  2. Travel
  3. California Travel

©2009 About.com, a part of The New York Times Company.

All rights reserved.