Only a few blocks long, the famous part of Rodeo Drive runs between Wilshire and Santa Monica Boulevards. Even the parking lots are upscale on Rodeo Drive - you could easily drive into one of them and think you'd accidentally gone into the entry of a ritzy hotel.
Most visitors walk up and down, window-shopping. On this short street, you'll see all the top-named shops, including Bijan - rumored to be the world's most expensive store - and a few super-shoppers loaded down with bags from Gucci, Prada or Versace.
Rodeo Drive is also the place to catch the Beverly Hills Trolley Tour, a fun trip that shows you not only Rodeo Drive, but the nearby stately neighborhoods, celebrities' former homes and famous landmarks.
Rodeo Drive is in the up-market city of Beverly Hills on the north side of the Los Angeles metro area, roughly half way between Hollywood and Santa Monica.
Pros and Cons
We all enjoy a little vicarious peek at things rich and famous and Rodeo Drive delivers an eye-popping dose of it. It's a place where you're likely to find the most expensive luxury cars parked at the curb - and you might even find a celebrity on a shopping spree.
On the downside, it can be crowded around Rodeo Drive, making it hard to find a parking place - and it's virtually dead after dark. It's not for you if you don't like shopping or don't like to ooh and ah about expensive stuff. And if you really want to do some shopping yourself, we don't know about you, but the shops are way outside of our budget range.
More About Rodeo DriveIf you need more information, check the Complete Guide to Rodeo Drive. It will tell you about hours, how to get tickets, admission discounts, how to get there and the best time to go.
Take a photo tour of Rodeo Drive and Beverly Hills to see what it's like.
See where it is on a map. It's the yellow-colored balloon.