When we say farmer's market, we don't mean the famous one in Los Angeles - which is fun but different - but instead a local market where growers and consumers cut out all the middle men. Why is this such an important attraction, you may wonder? It's a way to experience one of the great pleasures of living in California, where ninety percent of all the fresh vegetables consumed in the United States are grown. Buy a single peach, a vine-ripe heirloom tomato or a basket of berries picked ripe that morning and you'll be like our friend who still gets almost teary-eyed at the thought of fruit purchased at the Watsonville market over a decade ago.
Besides all the great produce, you'll find things at the farmer's market you can take home as a gift or edible souvenirs: dried fruits, jam, honey, herbs, handmade jewelry - and you'll always find a few eat-on-the-spot food stands as well.
Farmers markets happen somewhere almost any day of the week and in summer, a trip to an evening neighborhood market lets you feel like a local. Use this resource to find one near wherever you're going.